Privacy Policy

Last updated: June 22, 2026

1. Introduction

RuffMichael Ltd. Co. ("RuffMichael," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and disclose information when you use our websites and services, including ruffmichael.com, realestate.ruffmichael.com, ai.ruffmichael.com, webui.ruffmichael.com, and marketwatch.ruffmichael.com (collectively, the "Services").

2. Information We Collect

2.1 Information You Provide

When you contact us or submit forms through our Services, we may collect:

• Name and email address
• Phone number
• Messages, inquiries, or project details you submit
• Property search preferences and criteria

2.2 Information Collected Automatically

When you visit our Services, we may automatically collect:

• IP address and browser type
• Pages visited and time spent on pages
• Referring website addresses
• Device type and operating system
• Approximate geographic location based on IP address

2.3 Cookies and Tracking

We use minimal cookies and similar technologies for analytics and functionality. Third-party services such as Cloudflare may also set cookies for security and performance purposes.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Match you with relevant real estate listings based on your preferences
• Improve our Services, website content, and user experience
• Monitor and analyze usage patterns and trends
• Detect, prevent, and address technical issues or fraud
• Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share your data in the following circumstances:

• With real estate builders and listing partners when you request information about specific properties
• With service providers who assist us in operating our Services (e.g., Cloudflare, hosting providers)
• When required by law, court order, or legal process
• In connection with a business transfer, merger, or acquisition
• With your explicit consent

5. Data Security

We implement reasonable technical and organizational measures to protect your personal data, including encrypted connections (TLS/SSL), secure infrastructure practices, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your personal data at any time through our contact page.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access -- Request a copy of the personal data we hold about you
• Correction -- Request that we correct inaccurate or incomplete information
• Deletion -- Request that we delete your personal data
• Opt-out -- Unsubscribe from marketing communications at any time
• Restriction -- Request that we limit the processing of your data
• Portability -- Request a machine-readable copy of your data

To exercise any of these rights, please contact us through our contact page.

8. Third-Party Links

Our Services may contain links to third-party websites that we do not control. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

9. Children's Privacy

Our Services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us so we can promptly delete it.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to opt-out of the sale of personal information, and the right to non-discrimination for exercising your privacy rights. We do not sell personal information as defined by the CCPA.

11. Florida Information Protection Act

As a Florida-based business, we comply with the Florida Information Protection Act (FIPA). In the event of a data breach involving personal information, we will notify affected individuals in accordance with applicable law.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will update the "Last updated" date at the top of this page when changes are made. We encourage you to review this page periodically. Your continued use of the Services after any changes constitutes acceptance of the revised policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us through our contact page. All privacy-related inquiries will be handled promptly.